Why are some headshot photographers so F$%&^# expensive?

Headshots are expensive to make!

Professionals fully invested in their craft pay a high price for the ability to create quality images.

To start, professional equipment is expensive.

Prosumer cameras cost upwards of $2700.   Pro cameras cost upwards of $8000.  Multiple cameras for backups in case of failure on the job are a necessity.  Pro lenses are $1200 and up.  Most of us own at least five.  Flash units cost $400 and up.  Then there are Computers.  Computers with mega fast multiple processors and mega large RAM, to handle super large files coming out of cameras, and the power needed to process them, cost about $5000 and up (if you like Macs).  I personally have and need three desktops and one laptop to share with my assistants.  Multiple monitors easily cost $3000 and up.  Hard drives to store thousands and thousands of digital files cost $80 and up for 1Terabite.  They used to cost a whole lot more.  Additional hard drives to store the backups for the thousands and thousands of digital files cost $80 and up for 1Terabite.  Number of hard drives you may find at a pro studio? Easily over 100.

The list goes on.

Studio equipment including multiple light heads, power packs, umbrellas, soft-boxes, stands, sandbags and backdrops are worth thousands.  Cases for storing and transporting equipment cost a bunch more.  Pro photographic printers are usually $700 and up.   Software like Photoshop, In Design, Lightroom etc. are very expensive.

Even more is needed…

Tons of accessories, CF cards, filters, transmitters, light meters, multiple reflectors, flags, tripods, multiple battery backups to prevent loss on multiple computers in case of a power outage, assistants, the education needed to keep up with the ever changing world of software.  Oh and let’s not forget insurance to insure thousands of dollars of equipment.

And of course profit margin…

For things like eating, medical insurance, a car followed by more insurance, a home, some time off, shoes, more shoes, a boyfriend and four cats.

The following headshots were taken by an expensive professional.

What characters these guys brought through!  With a pair of stylish glasses and a slight smirk, Amir Levi was able to bring out that approachable guy at the office!  Whereas Drew Hinckley was able to get in your face with his larger than life personality!

Confidence really goes a long way!  Tarniesha Stimage  shows us she can really take charge with this strong, yet womanly, essence!

Bill Hofto effortlessly goes from that stay-at-home dad living in the suburbs to that over-worked guy slaving away at a corporate office!

Next, Jerry Hernandez was a pleasure to work with and was able to bring out this timeless edgy look.

What a doll!  Whether she’s the girl that will take you out on the town or the one you sit side-by-side with on a swing, you can’t help but fall in love with Sarah Marie’s  gentle essence!

John Bozeman really brought out some serious range!  Here, he displays the commercial business professional followed by that struggling blue collar worker!

Returning client, Gary Brintz brought out some great characters as usual!  Here he is commercially, ready to crack some jokes followed by his more edgy essence as the guy we don’t want to mess with!

Kevin Walker brought on the hip edgy student whereas Julie Zhan pulls through as a preppy college girl!  Kara Gibson puts us at ease with her warm and friendly essence!

Eric Olson drove up all the way from Palm Desert!  Here he showcases his sinister smirk and piercing stare then brings out the inspirational coach or supportive dad!

Jamie Driscoll is an expert at wearing different hats both in front of the camera and with his own personal projects!  I think that ability really shows through his headshots too!  Keep up with his progress here! As it turns out, the apple doesn’t fall too far from the tree!  Check out Jamie’s son Jru’s page for updates on his debut record!

Stay tuned for more and don’t forget to subscribe to this blog!

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Why does my headshot photography package not include RAW files?

Headshot Photographers Los Angeles:

“Why?” you ask,  “why does my headshot photographer not want to give me a CD of high resolution files that I can go do as I please with?  After all, my other photographer did.”

This question has come up enough times that I feel the need to respond for the collective who don’t give out high resolution files.  These are my colleagues, photographers, and artists whom I have great respect for because they truly value their work, and like to see the process through from start to finish.  Let me explain.

But before I explain, I would like to define what a RAW file is (for the laymen).  Most professional photographers shoot in RAW mode.  A RAW file is the equivalent of a film negative.  RAW files are not the same files that a point and shoot digital camera produces.  A point and shoot produces JPEG files, which are compressed images, that are pre-processed by the camera.  Meaning, the contrast, color balance, and skin tones are determined by the camera, and therefore, the images need no further processing.  By contrast, RAW files need processing in the digital darkroom, sometimes referred to as the lightroom,  just like a film negative needs processing in the darkroom.  RAW file types are available only with Prosumer or Pro Cameras that cost anywhere from $1700 to $8000 or sometiems more.

Here is an example of what a RAW file that comes out of the camera looks like, and the same file processed.

Everyone understands that a film negative is not a finished product or a ready image.  It is not an 8×10 headshot.  It needs to be processed in the darkroom, and then printed in the darkroom.  The printing process involves chemicals and other goodies where the photographer adds contrast, burning and dodging, and controls skin tones and brightness to produce the final print.  This can be the most creative, fulfilling, and exciting part of being a photographer.  After all, this is the only part of the process that the public sees,  the final image we create from that negative!  That’s the image that gets hung up in galleries, or published in books, or in the case of headshots, the image that gets passed around all over town with our name stamped on it (literally or not)!

Even those of us who dropped film off at the lab, for processing and printing, felt we had creative control over our final images.  This is because, to the labs we had a relationship with, we could dictate our standards and preferences, get exactly what we asked for, and even proof our images before proudly passing it on to the client as the image of our vision.

No one seems to understand that RAW files need to go through the same process of “processing”.

Here is another example or a RAW vs processed file.

The truth is, the average person can not take film and process it themselves in their own darkroom.  Unlike the “Lightroom”,  consisting of a computer and Photoshop, darkrooms are expensive, time consuming, and require skills not easily available to the public.

With digital cameras and the tools for processing easily available to the public, I hate to say it, but, with all due respect, every Joe schmo thinks he is an expert in Photoshop; essentially an expert printer.  Maybe so.   But I can guarantee, that nine out of ten consumers do not have the skills to process an image the way a photographer can.  Why?  Because photographers spend countless hours doing what they do (their full time job), in addition, they are constantly educating themselves, learning new techniques, investing in new software and hardware, to be able to give clients high quality images stamped with their vision.

Most importantly, the processed RAW file is the photographer’s very own creative interpretation of the final image.  My personal feeling is that no one should take that away from an artist.

Saying to a photographer that you’d like to play around with the RAW images yourself, is truly diminishing what a photographer does as an artist.  The only part of the entire process that the public sees is the final image, and that final image should, in my opinion, be created with the photographer’s vision and no one else’s.

I think a painter would very much be offended if after purchasing his painting, the buyer decides he would like to add his own brush strokes to the canvas.

A writer would very much be offended if an actor decided to change the interpretation of a line that was meant to say something else.

I could go on but you should be getting the point by now.

Sure, in the days of film, there were headshot photographers (for one reason or another) who gave away their negatives, just as they now give away RAW files, or what some people call the high resolution files.  When a photographer gave his negatives to the client, and a random lab processed the negatives and made a print, the photographer essentially gave up creative control over the final outcome and look of the image.  Chances were, that if the lab was not a trusted lab that the photographer had a relationship with, and that lab put out mediocre work, the photographer in turn looked mediocre.

By the same token you can take RAW files to the reproduction lab and have them process the files for you.  In the case of headshots, unfortunately  with few exceptions, reproduction labs don’t necessarily take the time and care to creatively process RAW files.  They merely focus on the “setup” of your name, font, border etc.  and don’t necessarily focus on things like selective burning and dodging, perfecting skin tones, contrast, and enhancing colors.

Same as a film lab, if a reproduction lab is mediocre, chances are the final image will also turn out to be mediocre.  Guess who’s name and reputation rides on that image?  Yup, you guessed it.  When the quality of the final headshot is bad, the only person that gets blamed is the photographer.  This is true mostly because people are unaware of the process the images have to go through to look good, the process I explained above.

Here is another example.

In the world of headshot photographers, there are many who don’t necessarily view their work as art, who don’t care enough about what happens to their work once it leaves their possession, and simply give away their RAW files.  These photographers generally charge less since they spend less time in post, and also don’t need to invest as much in equipment and software to process RAW files.  I truly believe that they would be more successful if they took control of their images and treated, yes, even headshots, as art.  Because in my experience, good work (on final images that the public will view) begets more work.

A quick note about the rest of the industry:  giving away RAW files is not common practice in any other field of photography. In fact it’s frowned upon.  From wedding photographers to commercial photographers, and everyone else in between,  giving away RAW files is the equivalent of giving away our precious copyright, completely disregarding the Copyright Act of 1976 which protects the value of a photographer’s images.  But that’s a whole other topic.

To summarize, headshot photographers may be viewed as lowest of the totem pole, and some may even view themselves as such, and therefore not take their art seriously.   I, on the other hand, really enjoy what I do and  take my work seriously.  By striving to become a well informed and better photographer every day,  I aim to provide my clients the unique prospective of seeing my vision come to life from start to finish.  For me, the process begins, from the minute I click the shutter, create the web galleries, CDs, proofs, etc., and ends with the final image processed, with all my little creative touches!

To uphold and to protect my reputation from bad or mediocre processing of my images, and for the sake of creative control, I feel strongly about not giving out my RAW files.

Enough examples of RAW images.  Here are more from my shoot with Annie Ramsey, possibly the cutest redheaded actress in town!

Tags: Acting Headshots, Add new tag, CD of RAW files, Headshot packages, headshot photographers los angeles

What is the advantage of digital headshots?

Digital Headshots

As beautiful as film is, digital has certainly made it easier for photographers to produce work that their clients approve of.  For one, during a digital session, at least with me, the actor gets to go through every shot taken.  If there’s something we haven’t captured yet, we continue to shoot until we get what we need.  Film not only prevented that “sneak preview”, but it also limited us to the number of rolls we could shoot.  Now, I tend to keep shooting until both the client and I feel that we have enough to edit down to the “cream of the crop” in post.

Another advantage to digital headshots is that, if there is ever a question about wardrobe or makeup, we simply do a test shoot (just like the old Polaroid).  The camera never lies!  If you don’t like your makeup, we change it.  If the outfit we chose doesn’t work, we change it.  Digital sessions are almost re-shoot proof, since everything is previewed ahead of time.

For actors, the best advantage to digital headshots is the fast turnaround.  Some photographers hand you a disc immediately after a photo session.  I send you an online web gallery in one business day.  The reason why we don’t just hand out a disc after the session, is because we take the time to process our images and color balance them for online viewing (but that’s a whole different topic).

The best advantage for photographers is the fact that we can show you what works and what doesn’t.  Sometimes showing an actor how terrible that face he’s making looks, immediately eliminates the need to keep telling him/her not to do that!

Last but not least, my favorite part about shooting digital headshots is that I no longer rely on a lab to make my work look good in post.  We do all our own color balancing, online proofing, and 8x10s.  Although this may not seem like a big deal to an actor, it actually benefits them immensely to have a photographer see the process through from start to finish.  There is much to be done in the “lightroom” as there was to do in the darkroom with film.  All our headshots are essentially custom prints that we color balance, add contrast to, enhance the colors of, and retouch!

Tags: digital headshots, film headshots, great headshots, head shots, headshot, headshot questions, headshots