Anthropologist Scott Frank talks “Headshots” and how Casting Directors interact with them.

Actor Headshots: by Vanie Poyey

Blog written by Scott Frank

A couple of years ago, I had the pleasure of sitting with Scott Frank, an anthropologist who specializes in studying Hollywood, to discuss Headshots.  When I read the paper based on his research, I was fascinated to read about my business purely from the perspective of a study.  I was particularly fascinated by the section on Casting Directors, part of which Scott agreed to share here.  Are headshots really not as important as actors think?  Judge for yourself!

Hi there.  My name is Scott Frank, and I’m a professional anthropologist (i.e. I have a Ph.D in it), who’s specialty is studying how Hollywood works.  The following is an excerpt from a paper I presented last year at a national Anthropologist’s conference.  The subject of the paper was headshots, and how different people in Hollywood interact with them in different ways: actors, headshot photographers, and casting directors.

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Casting directors are, in a sense, unusual in that they are the end users of headshots, and ultimately the eyes for which the entire process of actors and photographers regarding headshots exists.  It’s also the least precise group – technically, it’s probably better to use the term “casting professionals,” because many people can be involved in casting – there can be several levels of casting directors, casting associates, etc., or for a small production, the producer or director might even do it themselves.
In any case, the first thing to understand about these casting professionals is that they look at a LOT of photos.  One told me that for a standard smaller film role, looking for, say, a 22 year old female, they might get 7,000 submissions.  Another told me from his experience on network TV, for a minor guest star role, there would be between 1,500-3,000 actors vying for the slot.
The method through which most casting in Los Angeles works involves a complex series of events, but almost everybody at one point ends up using one of the online casting services, and eventually using the physical headshot artifacts themselves.  Very briefly, for example, a TV show would send a script to Breakdown Services (which everyone uses); Breakdown will pull all speaking parts, make a description, and send it back to the casting agency for approval.  Once approved, the descriptions get posted online, and they wait for the applicants to pour in.
The next stop is the headshot-intensive one.  Casting professionals will scroll through all these hundreds – really even thousands of headshots for each role.  Each shot is either passed over entirely, or rated a 1, a 2, or a 3, a ranking of how excited they are about each prospect.   And here’s the part that I personally find fascinating – the way they select from all of those thousands of photos.  For all the time and energy put in by the actors and the photographers to make each shot perfect, to make it really sing, the initial answer from casting people I spoke to was “I pick based on impulse and instinct.”  When I started interviewing casting professionals, I admit I was hoping to hear some hard-and-fast rules, some strongly guiding principles for what they can tell is a good versus bad headshot, but truth be told, instinct is the only way really to do it – when you have to look at 7,000 photos over the course of two days, you can’t spend time really looking at each one; a quick glance and an instinctual response is the only way to pore through all of that data.  Because that’s what your headshot is to a casting professional: data that is supposedly indicative of something they need: a good, working actor.
When someone casting a show says they go with their gut when selecting an actor based on a headshot, that can mean different things: one told me that he flashes “when you can tell who they are in the headshot” – he says that means you can tell they’re a good actor.  Another said he’s flashing on how the actor fits the mental image he has of a character based on the breakdown description.
All of the casting folks say that headshots aren’t as important as actors think they are.  Which is in a sense true – the selection is based on many factors – but in a sense also seems false: the casting professional is zooming through hundreds of shots – the only thing they are going on at first is your headshot.  As one actor said, “all a headshot does is get you through the door”, and the casting professionals agree – after that, it’s your resume, and your actual ability, as demonstrated during a readthrough or pre-read.
The other thing that casting professionals seem to agree on is that somehow, in a way nobody is quite able to explain, in a truly great headshot, the actor’s personality – not just their appearance – comes though.  One casting agent said that this happens in .3% of all headshots.  At first I assumed he was joking, but then I ran the numbers and it makes sense: if you have a pool of 2000 applicants, .3% comes out to six people you’d strongly believe are up for the role, which sounds about right.  In a sense, it’s shades of the old saw – that a photograph really can capture your soul; or at least an actor hopes it does.

Oh, and by the way, the other final rule I discovered in my research?  Nobody – successful actors, agents, headshot photographers, casting professionals – thinks that an actor can pick their own headshot.  When you’re selecting which one to use, ask for the advice of other people you know and trust.  Speaking as an anthropologist, it’s not about which photo makes you look the best, but which one transmits your personality to the viewer.

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Headshot Marketing Tips Anyone?

Headshots by Vanie Poyey

Keep a look out for the September 22nd issue of Backstage’s Spotlight on Headshots where I talk about marketing tips for headshots!  Can’t give away whose photos will accompany the article but your picture might be included!

The following images are all taken at or around our new studio in the Los Angeles Arts District!

Amy Tolsky was the first client in our brand new loft!  Here she shows off her quirky personality in both the professional look as well as in the friend look!

Whether edgy like Beau Dawson or sweet like Will Hawkes, everyone needs someone to lean on.

Danny Epstein did a great job displaying a range of his talent with all these fantastic looks!

Lauran Siegel brought so much variety to the shoot!  Is there any role she can’t play?

Marlene Sharp knows how to bring out some spunk!  She captures this look perfectly.

Husband? Kids? Work? All the way from New York, Elissa Piszel can handle it all!

With a classic smile and these big brown eyes Daniel D. Kountz can win anyone over!

Patrick Quinlan can get to the bottom of any case and handle any client.

Three time returning client Jason Broad is always a pleasure to work with.  He can work any job from the office to the streets!

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Can I pick up a CD immediately after my headshot session?

Headshots Los Angeles: Vanie Poyey

Recently I was asked by one of my clients if he’ll be picking up a CD of images after we finished our session.  I thought technically he could, but the images wouldn’t be up to par if I handed them over straight from the camera in their RAW form.  So the short answer was no.  For the long answer, here’s what goes into your pictures after we’re finished shooting.

First, I go through all your images and edit the bad ones, like with the eyes closed, or where you have a double chin that shouldn’t be there.

Next I do what’s called a batch processing.  This is where I take all your edited images and color balance the average  skin tone as well as the contrast levels.  This global process somewhat prepares the images to look color balanced on monitors.  I say somewhat because we don’t really have control over how your images look through other people’s monitors.  Some monitors may be brighter than others, causing you to look washed out and other monitors may have an orange or magenta color cast causing your skin tone to look yellow or red.   For this reason we don’t fuss too much over your low resolution images batched for “web use”.

We then take these globally color balanced images and create 4×6 proofs.  Proofs are used to compare small 4×6 prints before making a final decision on an 8×10.  Proofs are printed on machine prints at photo labs.

We also take all your images and re-size them for the five major directories like LA Casting so you can upload with ease.  This is just a little extra something I like to include in my packages.

Lastly, we print your personalized CD label and burn your disc.  This entire process can take anywhere from 1 to 3 hours depending on the number of images taken.  So unless you’re willing to hang out, we mail your CD the day after your session!

Returning client Lawrence Kao is always a pleasure to work with, and does a great job showing off his hip edgy look.  How could you not want to be friends with sweetheart Sara Jo Allocco?

David Mate, owner of Hot Bartenders LA does a wonderful job revealing his dark side, and brown-eyed girl Michelline Coonrod, roommies with Vic D. proves beauty and brains come in one package!

Glasses are such a great accessory for headshots!  Lisa Temple really warms up the workroom with this smile and Emily O’Meara seems to be the perfect college roommate!

Couple Cory Blevins and Stephanie Burden worked wonderfully in front of the camera.  Cory nailed the business look, while Stephanie perfectly displayed a fun loving mom.  What a great team!

Both of these girls know how to work an edgy look.  Hannah Lopez shows off her tough side, while Chess Brown shows some sass.

With dark eyes and a great smile, Brandon Weaver pulls off every look with ease.  Business in pink? No Problem!

A kid would be lucky to grow up with Pamela Cohen, Mark David Christenson proves that the office can be fun, and Jason Baladi pulls off the unamused co-worker!

Matthew Morgan has a great look! Do you see the Steve Buscemi resemblance?

Whether he is in the office or at home with the kids, Michael Halpin always remains fun and light-hearted.

Even when she is caught off guard Jennica Chavez still manages to look like a sweetheart!

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