marketing headshots
New LA Headshots
Here are some long overdue shots from the last month.
I haven’t been able to update the blog since the last two weeks were spent moving into our new place.
We finally have central air in the summer heat!
Speaking of Summer, summers in LA can be good or bad depending on what you’re doing. It’s great to be out in the sunshine photographing my clients and enjoying the weather, but when we hit 90 degree heat, we tend to stay indoors.
These shots are both indoor/outdoor images shot with natural light.
We start with two sisters, Kristy Jo and Teri. Both unique in their own ways, Kristy Jo is a young, fresh face, new to the industry, and Teri is her older (but still young) sister. All of us had a great time on this shoot, and I hear Kristy Jo is already getting some attention!

Commercial Headshots
This is Jerome, French and handsome!

Business/Edgy
Rati, was full of energy and spunk! I hardly had to try. It was a very smooth and easy shoot.

Commercial/Hip girl

Girl Next Door/Best Friend
Lisa Ann had a lot of personality as well. In our shoot she portrayed everything from the business woman to victim. Of course there was a little quirkiness in there too!

Quirky Business/Upscale Casual
Heather has a style all to her own! Her pixie haircut and spunk shines right through her images. Cute, cute, cute!

Girl Next Door
My repeat client of the month, (usually there is at least one) is Theo. Working with repeat clients is always an honor. The biggest compliment is when my clients come back for a second or third round.

Business
Everyone meet Francesco. Here all the way from Milan! I think I need a new genre for marketing looks for “Italian heartthrob” with an accent.

Detective/Leading
Matthew Quinn, well… I don’t know if he needs any introduction.
He has a hilarious sense of humor and an incredibly expressive face. He will do very well, I just know it.

Quirky Guy Next Door/Quirky Office

Business
Headshot Photographers, Los Angeles, discuss…
“The most important thing to convey in a headshot”, written in this recent Backstage West article.
My Answer.
The most important thing to convey in a headshot is specific marketing. The biggest mistake most actors make is posing for a pretty picture that says nothing about them. Everyone can take a pretty picture, but a picture that is directly targeting specific age ranges and specific casting calls, such as businessman, young mom, victim, or girl next door, is the picture that will get attention.
If you present your agents with the marketing tools they need to get you in the door, you’re already one step ahead of the game. If you don’t have an agent and you submit a variety of photos with marketing range, the chances of being called in are greater, since you’ve eliminated the guesswork as to what market you fall into.
You can figure out your market by narrowing down your age range and by doing a little research about where you would realistically be cast on TV. There are also many workshops, such as at Sam Christensen Studios, that focus on just that. Remember, this is a business, and your headshot is like a big business card. If the business card doesn’t tell us what market you fall into, the chances of getting called in for auditions are slimmer.

Guy Next Door & Office Guy

Bad Boy
For a beginning actor, are cheap headshots, the best headshots?
The answer is no, and not because I’m biased. Here’s why.
If you don’t have an agent, and you’re just starting out, you’ve probably heard from other actors that if you spend money on headshots, once you get an agent, your agent is going to ask you to re-shoot. Why not take some cheap headshots now, get an agent, and then spend the money on good ones? Read these two sentences again. Now think about it. This is probably the worst advise you’ll ever get from another actor. The reason why most agents ask actors to re-shoot in the first place is because they get cheap headshots to begin with! In the end having to shoot twice, rather than shooting once and spending the money then, ends up costing you more. Regardless of how expensive or cheap a headshot is, you still have to spend the money reproducing them and distributing them. So why spend that money twice? If you do it right the first time, not only will it cost you less in the long run, but any legitimate agent who isn’t benefiting from illegal kickbacks, is going to recognize your headshots to be high quality and not ask you to re-shoot.
Professional headshots should not only score you great representation, but they should also bring back a return on your investment for years to come. At that point, the only reason to re-shoot would be if your look has drastically changed.

Commercial Headshot

Theatrical Headshot





